If your company seeks increased liquidity, hiring market makers is one of the solutions.
Through purchase and sale orders set out from a particular spread, the market maker contributes to the liquidity of the asset since it enables the entry and exit of other investors – having orders available to buy and sell at any time is an incentive for investors to trade these assets. Market maker's effectiveness is measured by its participation in the trading of the asset – the more active it is, the greater its contribution to the total amount of trades as well as to the financial value traded.
At B3&FBOVESPA, the market maker's role can be played by brokers, securities dealers, investment banks or multiple banks that have investment portfolios that, as they register to exercise this function, have an obligation to supply the market with firm bids and offers.
Learn more about what a market maker does